Top 5 Beauty Retail Apps on Android in Oceania - Q4 2023

In the fourth quarter of 2023, the top five beauty retail apps on the Android platform in Oceania displayed diverse performance trends. Below is an overview of their weekly downloads, revenue, and active user metrics.

MECCA - Beauty Shopping saw fluctuating downloads throughout the quarter. Starting from 1.5K in late September, the downloads peaked at 3.6K in the week of November 20. The app maintained consistent activity with weekly downloads generally hovering around 1.5K to 2.4K.

SEPHORA - Beauty Shopping experienced steady downloads, beginning with 1.9K and peaking at 2.7K in mid-November. Active users showed a gradual increase from 11K in late September to a peak of 12.7K in mid-November, before slightly declining to 10.9K by the end of December.

Adore Beauty | Shop Beauty Now had a varied download trend, starting strong with 1.5K in late September but experiencing a dip to 576 in early October. The app saw a slight recovery, ending the quarter with around 600 downloads per week.

Lush Fresh Handmade Cosmetics showed a consistent increase in downloads, starting from 252 in late September and reaching 812 by the end of December. Active users followed a similar trend, rising from 259 to 656 over the quarter.

Think Dirty exhibited a notable spike in downloads in the week of October 30, reaching 1.2K. Revenue also peaked in the same period at approximately $153. Active users increased significantly from 928 in late September to a peak of 1.7K at the end of October before stabilizing around 800 by the end of December.

These insights are based on data from Sensor Tower, offering a detailed view of the performance of top beauty retail apps in Oceania. For more comprehensive insights, visit Sensor Tower.